Clinique’s Moisture Surge franchise spanned a range of skincare products designed to address different hydration needs. The creative refresh focused on reinforcing awareness of established bestsellers while bringing greater visibility to other core products across the collection.

The goal was to create a more cohesive ecommerce experience that gave each product a distinct role within the franchise. Through updated product content, I helped communicate key benefits, clarify differences across the lineup, and make it easier for shoppers to find the right formula for their skincare needs.