The Clinique Chubby Collection relaunched with new shades across multiple product franchises, requiring a cohesive ecommerce experience on Amazon. Building on the global campaign creative, the launch adapted Clinique’s visual direction for Amazon shoppers through educational content that highlighted shade options, product differences, and key benefits.

Working with Amazon account managers and Clinique Creative Operations, I adapted existing campaign assets and developed new creative to help customers compare products, understand the collection, and find the right fit while maintaining brand consistency.