– Project
Bobbi Brown Vitamin Enriched Face Base+
May 2026
– Key Responsibilities
Ecommerce Content Design
Content Strategy & Execution
Amazon Creative Adaptation
Production Design
Brand Collaboration
Bobbi Brown relaunched its iconic Vitamin Enriched Face Base with Vitamin Enriched Face Base+, a reformulated moisturizer and primer featuring 5x the vitamin concentration, 24-hour priming benefits, and added skin barrier ingredients.
Working with the Bobbi Brown North America team, I adapted global campaign creative for Amazon and brand.com, repurposing existing assets and developing new content to support the launch across ecommerce platforms.
The Process
As an established hero product with strong customer loyalty, the relaunch needed to build on the original product’s recognition while introducing the upgraded formula to both existing and new shoppers.
The challenge was to translate global campaign creative into an Amazon shopping experience that made the product updates easy to understand, reinforced its dual role in skincare and makeup prep, and helped customers distinguish the new formula from the original.
The Outcome
The final assets supported the Vitamin Enriched Face Base+ launch across Amazon and brand.com, with content later repurposed for Sephora, Bloomingdale’s, and Macy’s. The work was well received by the Bobbi Brown North America team and Sephora, while positive customer reviews reflected a favorable response to the product. Together, these outcomes reinforced the value of creating educational ecommerce content that could adapt across retail platforms.
