– Project
Bobbi Brown Vitamin Enriched Face Base+
May 2026
– Key Responsibilities
E-commerce Content Design
Content Strategy & Execution
Amazon Creative Adaptation
Production Design
Brand Collaboration
Bobbi Brown relaunched its iconic Vitamin Enriched Face Base with a reformulated version, Vitamin Enriched Face Base+, featuring five times the vitamin concentration, 24-hour priming benefits, and added skin barrier ingredients.
I partnered with the Bobbi Brown North America team and another designer to adapt global launch creative for Amazon and brand.com, transforming existing campaign assets into e-commerce content that supported the online shopping experience.
The Process
The global creative needed to be adapted for the Amazon shopping experience, where customers rely on educational product information to understand formula updates, benefits, and product differences.
With Vitamin Enriched Face Base being a hero product with strong customer loyalty, the content needed to clearly communicate the reformulated formula, highlight the added benefits, and support a seamless transition for existing customers adopting Vitamin Enriched Face Base+. It also needed to introduce the upgraded formula to new shoppers while preserving the brand recognition and equity built around the original product.
