Clinique relaunched its Chubby Collection with new shades across multiple product franchises, requiring a cohesive launch experience across Amazon. While the global campaign creative established the visual direction, it needed to be adapted to meet the expectations of Amazon shoppers, who rely on clear, educational content to make purchasing decisions.

Working with Amazon account managers and Clinique Creative Operations, I adapted the existing campaign creative for Amazon while maintaining brand consistency. I created assets that communicated shade options, product differences, and key product information, making the collection easier to understand and shop.